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Welcome to Article Marketing Guide

 

Texas State University Article Marketing Department Article

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What Happens Before Article Marketing?

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Content writing is now a marketable human industry.

Individuals, students, companies or webmasters nowadays are in need of content writing. This industry covers all aspects of content writing from absurd keyword stuffed articles needed by SEO based websites to highly intricate compositions such as term papers and research or doctoral thesis as needed by content buyers.

Ages ago when the internet was not yet available to everyone, this industry was segmented according to locality although in some cases where time was not a priority, international couriers played the part for long distance writers. Now with the interconnectivity of the internet, this business has grown to profound proportions.

You type ‘online jobs’ on any search engine and an innumerable list brings you to topics such as ‘article writing’, ‘writers wanted’, or other similar keywords. You can then narrow your search to just ‘article writing’ and still get thousands of listings. Of course this list will include spammers and scammers alike but yet it means article writing is a prosperous business.

Now how does article writing become an online business? First, there are content buyers. People who are in need of different types of articles and so they publish these needs in job scouting sites, freelance bidding sites and other job boards and wait for content providers to find them and take on the job and the whole process is done online without either one of them knowing what the other looks like.

As the business of content writing grew the need for more article marketing strategies brought in contractors and sub-contractors. They are the ones who scout for content buyers and provide them with the writers who are the actual content providers. In between, they earn a commission from the whole transaction.

The downside with brokers is that the market price becomes lower every time a writer agrees to a lower pay since brokers would normally create a pool of writers ,even the lesser talented ones, just so a job will be accepted. At the end of the day, who is to be blamed? Is it the writer or the broker? It can be assumed that the writer is more responsible if logic is applied. Why? If the writer does not accept, then there is no writer and there is no job. In short, the buyer will have to pay the rates as declared by the writer and not anyone else.

It can be assumed further that if the brokers can just be simply responsible enough to look for good writers who can stand on demands and not accept jobs with low rates, then we can guess that the market for content writing could grow and benefit talented writers more.




 

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